Hello Again is an Austrian company that offers a complete solution to any business that wants to implement a customer loyalty system for its users in an easy and simple way. This solution is made up of two essential elements: a white label mobile application that users can use to earn rewards and a dashboard that managers can use to manage everything related to the system, from checking analytics and managing rewards to creating automations.
Project context
The company has around 1000 clients and each client has a different number of users, ranging from a few thousand users to millions of users; in fact, the system currently handles around 10 million users in total.
The dashboard alone has countless functionalities that make it a very complex system with many business rules; some of the main functionalities that can be performed in the dashboard are the following:
- View metrics and analytics
- Manage rewards
- Manage app design and content
- Send campaigns and messages through various channels such as email, SMS, push notifications, and WhatsApp messages
- Manage users
- Create and manage automations
- View and filter statistics, customize settings, manage legal matters, and much more
On the technical side, I can mention that the dashboard has dozens (perhaps hundreds) of pages and components, is developed with Vue as a framework, and its development and maintenance are mainly carried out by a team of frontend and backend developers.
My role in the project
Challenges and lessons learned along the way
